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Why You Need to Use Exit Intent Popups

Why You Need to Use Exit Intent Popups

One of the more popular popups come in the form of exit intent popups. These popups actually track users’ cursor movements, and use what they call exit intent technology to determine which visitors are about to leave the site. Once it is signaled that a visitor is...
A Primer on Integrating Gamification to Multichannel Marketing

A Primer on Integrating Gamification to Multichannel Marketing

The abundance of video games these days refuse to be ignored, as well as the devices that allow gamers to play. If gamers were limited to consoles and computers in the past, they now have smartphones to add to the array of gadgets they can use. In fact, gaming ranks...
Starting Right: How to Set Your Goals in Multi-Channel Campaigns

Starting Right: How to Set Your Goals in Multi-Channel Campaigns

Nowadays, only a few question the effectiveness of digital marketing as a tool for brand awareness. However, the usefulness of digital marketing is not enough to sustain its existence. In order to translate such awareness into leads, sales, and even consumer loyalty,...
7 Ways to Maximize the Conversion Rate of Your Leads

7 Ways to Maximize the Conversion Rate of Your Leads

Leads from different levels require different kinds of treatment and content. Bottom-funnel leads are those who are ready to make the purchase, thus it is crucial that you fan that flame so that they won’t lose interest. The question is how do you finally make...
Best Practices for Generating High Quality Targeted Leads

Best Practices for Generating High Quality Targeted Leads

In digital marketing, generating leads has to be one of the most important steps to turning your target audience to buying customers. Leads refer to potential sales contacts that are interested in the products or services you offer. As an entrepreneur, your job...
How to Make the Most Out of Your Online Contests

How to Make the Most Out of Your Online Contests

As online businesses gain momentum, e-commerce sites’ relevance and substance also pick up pace. They make their sites search-friendly and visually appealing, create valuable content, and establish their presence on social media. However, if there is one way that will...
Measuring Multichannel Marketing: Why You Need It and How to Do It

Measuring Multichannel Marketing: Why You Need It and How to Do It

Even before the Internet changed the landscape of marketing, marketing specialists have already been using their respective metrics to measure the effectiveness of different campaigns. For instance, television shows are graded through rankings and audience share,...
Multichannel Marketing Done the Right Way

Multichannel Marketing Done the Right Way

You might think that multichannel marketing is just for big and established brands, but the truth is even small businesses can use this scheme. True, it might require more time, energy, and money, but as multichannel marketing is a complex strategy, it should be...