Four Ways to Run a Great Raffle on Facebook!
on Februar 28th, 2012
Raffles are not outdated – they continue to be one of the best ways you can bring revenue into your organization. If done correctly, you have the opportunity to create plenty more money than you’ll pay for the raffle prize. You can also increase your social engagement by leaps and bounds just by advertising properly.
Now that fundraising has moved into the online social space, raffles are more interesting and interactive than ever. If you want to make a real splash in your community with your raffle, you can use social media connectivity with Facebook and other networks to get more entries.
Enable Sharing for Your Online Raffle
For starters, set up Atipso to share a Facebook posting on a user’s profile when he or she purchases a raffle ticket. Something like, “I just entered the Austin High School raffle for a chance to win a Nintendo Wii! Enter here now!” is just enough text to get people clicking.
By allowing your users to share raffle entries, you have the juice to get a user’s friends interested as well.
Create and Place Custom Graphics for Your Raffle
Because your raffle is temporary advertising, you’ll want to maximize it by creating and placing Facebook graphics that advertise your raffle, the ticket fee, and the prize. Make these graphics shareable and include users in posts where you share them.
Run Ads for Your Raffle
You can use Facebook PPC ads to target raffle buys in your local community. You might want to run a different ad for each raffle prize you’re offering. There’s no limit to the amount of prizes you can give away – so why not try to attract a user who might be interested in different prizes?
Ask users which prize they’d rather receive on your Facebook wall and in ads. It’s important to get users involved in every step of the raffle process throughout the entire life of the raffle. Ask them what they want to win, get them voting, and get them excited about the prizes you’re offering through social engagement.
Atipso makes managing online raffles and engaging users in the social space so much easier. Try a free Atipso trial today and get on board with a customizable, drag-and-drop interface that’s easy for everyone n your organization to use. You don’t have to know how to code – all you need are drag-and-drop skills and the desire to create a great raffle for your fans!